Marketing plans : a complete guide in pictures / Malcolm McDonald and Peter Morris [book]

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Material type: Text

TextPublication details: Chichester, U.K. : Wiley, 2012Edition: 4th edDescription: 162 p. : ill. ; 25 cmISBN:

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Contents:

Understanding the marketing process

Place : the distribution and customer service plan

Designing and implementing a marketing planning system

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415.13 U53 2012 (Browse shelf(Opens below))	Available	F066654

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Understanding the marketing process

Place : the distribution and customer service plan

Designing and implementing a marketing planning system

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