Marketing plans : (Record no. 182384)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01168nam a2200301 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170719145219.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170202s2012 th eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119943136 |
| Terms of availability | Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | U53 2012 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm |
| 9 (RLIN) | 153783 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing plans : |
| Remainder of title | a complete guide in pictures / |
| Statement of responsibility, etc. | Malcolm McDonald and Peter Morris |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester, U.K. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 162 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding the marketing process |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Place : the distribution and customer service plan |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Designing and implementing a marketing planning system |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | PLANNING |
| 9 (RLIN) | 114322 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34112 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Morris, Peter, |
| Dates associated with a name | 1931- |
| 9 (RLIN) | 221447 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | วิทยาลัยนานาชาติจัดซื้อ |
| Accession date | 030217 |
| Barcode | F066654 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | jirawan 0217 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 03/02/2017 | 0.00 | HF 5415.13 U53 2012 | F066654 | 28/09/2020 | 10/02/2017 | General Book |