Marketing management : an Asian perspective / Philip Kotler ... [et al.] [book]

Material type: Text

TextPublication details: Singapore : Pearson Education South Asia, 2012Edition: 6th edDescription: 917 p. : 28 cmISBN:

Subject(s):

LOC classification:

Contents:

Understanding marketing management

Building strong brands

Creating successful long-term growth

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415.13 M37 2012 (Browse shelf(Opens below))	Available	F066613

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Previous	HF 5415.13 M32B 1993 Basic marketing a global - managerial approach	HF 5415.13 M32B 1993 Basic marketing a global - managerial approach	HF 5415.13 M36M 2007 Marketing plans: [book] how to prepare them, how to use them	HF 5415.13 M37 2012 Marketing management : [book] an Asian perspective /	HF 5415.13 M66M 2006 Marketing : [book] the basics /	HF 5415.13 M84M 2010 Marketing management : a strategic decision-making approach / [book]	HF 5415.13 N67M 1994 Marketing management : a European perspective	Next

Includes appendix and index

Understanding marketing management

Building strong brands

Creating successful long-term growth

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