Marketing management : an Asian perspective / Philip Kotler ... [et al.] [book]
Material type:
TextPublication details: Singapore : Pearson Education South Asia, 2012Edition: 6th edDescription: 917 p. : 28 cmISBN: - 9789810687977
- HF 5415.13 M37 2012
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.13 M37 2012 (Browse shelf(Opens below)) | Available | F066613 |
Includes appendix and index
Understanding marketing management
Building strong brands
Creating successful long-term growth
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