PR today: The authoritative guide to public relations / Trevor Morris, author
Material type:
TextPublication details: London : Palgrave Macmillan, 2016Edition: 2nd edNotes: Revised edition of PR today, 2012Description: xvi, 304 p : ill ; 24 cmISBN: - 9781137495686
- PR today
- HD 59 M67P 2016
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HD 59 M67P 2016 (Browse shelf(Opens below)) | Available | B008862 |
Revised edition of PR today, 2012
Understanding public relations page 1-36 - - PR ethics page 37-57 - - The make-up of the PR industry page 58-81 - - PR,marketing and advertising page 82-97 - - Internal communications page 98-108 - - Lobbying, political and government PR page 109-125 - - PR in the digital world page 126-142 - - Corporate social responsibility page 143-149 - - PR and the law page 150-158 - - Poster: Positioning, objectives, strategy, tactics, administration, results page 159-208 - - Presenting, pitching and public speaking page 209-220 - - PR media skills page 221-244 - - Event management page 245-250 - - Crisis management page 251-264 - - Public relations: Into the future page 265-278 - - How to get a job in PR page 279-286
There are no comments on this title.