Phranakorn Rajabhat University Library

PR today: The authoritative guide to public relations /

Morris, Trevor

PR today: The authoritative guide to public relations / PR today Trevor Morris, author - 2nd ed. - London : Palgrave Macmillan, 2016 - xvi, 304 p : ill ; 24 cm.

Revised edition of PR today, 2012

Understanding public relations page 1-36 - - PR ethics page 37-57 - - The make-up of the PR industry page 58-81 - - PR,marketing and advertising page 82-97 - - Internal communications page 98-108 - - Lobbying, political and government PR page 109-125 - - PR in the digital world page 126-142 - - Corporate social responsibility page 143-149 - - PR and the law page 150-158 - - Poster: Positioning, objectives, strategy, tactics, administration, results page 159-208 - - Presenting, pitching and public speaking page 209-220 - - PR media skills page 221-244 - - Event management page 245-250 - - Crisis management page 251-264 - - Public relations: Into the future page 265-278 - - How to get a job in PR page 279-286

9781137495686 3020


PUBLIC RELATIONS
BUSINESS & ECONOMICS--ADVERTISING & PROMOTION
BUSINESS & ECONOMICS--PUBLIC RELATIONS

HD 59 / M67P 2016

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