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Strategic thinking for advertising : for advertising creatives / Alice Kavounas Taylor [book]
Material type:
TextPublication details: London : Laurence King Publishing, 2013Description: 208 p. : ill. ; 25 cmISBN: - 9781780672731 (pbk.)
- 178067273X (pbk.)
- HF 5823 T39S 2013
Contents:
Target market
Mandatory elements
Media Requirement
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5823 T39S 2013 (Browse shelf(Opens below)) | Available | F066440 |
Total holds: 0
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| HF 5823 S54A 2000 Advertising promotion : [book] supplemental aspects of integrated marketing communications | HF 5823 S54I 2007 Integrated marketing communicationa in advertising and promotion / [book] | HF 5823 S54I 2010 Integrated marketing communicationa in advertising and promotion / [book] | HF 5823 T39S 2013 Strategic thinking for advertising : [book] for advertising creatives / | HF 5823 T44A 1998 Advertising and sales promotion strategy | HF 5823 T44A 1998 Advertising and sales promotion strategy | HF 5823 W44 1993 Which ad pulled best? : 50 case histories on how to write and design ads that work / |
Target market
Mandatory elements
Media Requirement
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