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Strategic thinking for advertising : [book] for advertising creatives /

Taylor, Alice Kavounas

Strategic thinking for advertising : for advertising creatives / [book] Alice Kavounas Taylor - London : Laurence King Publishing, 2013 - 208 p. : ill. ; 25 cm.

Target market Mandatory elements Media Requirement

ISBN: 9781780672731 (pbk.) 1024 Bht. 178067273X (pbk.)

Subjects--Topical Terms:
ADVERTISING
ADVERTISING CAMPAIGNS

LC Class. No.: HF 5823 / T39S 2013

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