Marketing and managing tourism destinations / Alastair M. Morrison [book]
Material type:
TextPublication details: New York : Routledge, 2013Notes: New York : Routledge, 2013Description: xxxiii, 596 p. : ill. ; 25 cmISBN: - 9780415672504
- G 155.A1 M67M 2013
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 7: General Shelves (ENGLISH): A-G/K-Z | G 155.A1 M67M 2013 (Browse shelf(Opens below)) | Available | F066495 |
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| G 155.A1 M43 2007 Mekong tourism : blessings for all? / [book] | G 155.A1 M52M 2009 Marketing in travel and tourism [book] | G 155.A1 M52S 1998 Sustainable tourism : a marketing perspective | G 155.A1 M67M 2013 Marketing and managing tourism destinations / [book] | G 155.A1 M68S 2000 Strategic management in tourism | G 155.A1 O63 2009 Operations management in the travel industry / [book] | G 155.A1 P33B 1997 The business of rural tourism : international perspectives |
New York : Routledge, 2013
Includes idnex
Introduction to destination management and marketing concepts and roles
Destination communications and promotion
Destination markets
The future of destination managemnet and marketing
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