Airline choices for the future : from alliances to mergers/ Kostas Iatrou, Mauro Oretti [book]
Material type:
TextPublication details: Aldershot, England : Ashgate, 2007Description: xv, 221 p. : ill. ; 23 cmISBN: - 9780754648864
- HE 9780 I27A 2007
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HE 9780 I27A 2007 (Browse shelf(Opens below)) | Available | F066468 |
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| HE 9780 C66A 2017 Airline operations and management : A management textbook / | HE 9780 D63F 2010 Flying off course : [book] airline economics and marketing / | HE 9780 E27G 2000 Globalization and human resource management in the airline industry / [book] | HE 9780 I27A 2007 Airline choices for the future : [book] from alliances to mergers/ | HE 9780 L52 2013 Liberalization in aviation : [book] competition, cooperation and public policy / | HE 9780 R37B 2019 Beyond airline disruptions : thinking and managing anew / | HE 9780 W36A 2015 Air transportation : [book] A management perspective / |
Includes index
Once rivals, now partners : Why?
Learming from the past, looking at the present : first the facts
Once rivals, now partners : How?
Landed or stranded-are alliance customers happy?
Learning from the past looking at the future : success stories
Not always a happy ending
The road not taken : further along the alliance or the merger path?
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