Airline choices for the future : [book] from alliances to mergers/
Iatrou, Kostas
Airline choices for the future : from alliances to mergers/ [book] Kostas Iatrou, Mauro Oretti - Aldershot, England : Ashgate, 2007 - xv, 221 p. : ill. ; 23 cm.
Includes index
Once rivals, now partners : Why? Learming from the past, looking at the present : first the facts Once rivals, now partners : How? Landed or stranded-are alliance customers happy? Learning from the past looking at the future : success stories Not always a happy ending The road not taken : further along the alliance or the merger path?
9780754648864 4195 Bht.
AIRLINES--MANAGEMENT
STRATEGIC ALLIANCES (BUSINESS)
HE 9780 / I27A 2007
Airline choices for the future : from alliances to mergers/ [book] Kostas Iatrou, Mauro Oretti - Aldershot, England : Ashgate, 2007 - xv, 221 p. : ill. ; 23 cm.
Includes index
Once rivals, now partners : Why? Learming from the past, looking at the present : first the facts Once rivals, now partners : How? Landed or stranded-are alliance customers happy? Learning from the past looking at the future : success stories Not always a happy ending The road not taken : further along the alliance or the merger path?
9780754648864 4195 Bht.
AIRLINES--MANAGEMENT
STRATEGIC ALLIANCES (BUSINESS)
HE 9780 / I27A 2007