Mass communication: Living in a media world / Ralph E. Hanson, author
Material type:
TextPublication details: Los Angeles : SAGE, 2016Notes: Includes bibliographical references and indexDescription: xvi, 458 p. : ill ; 28 cmISBN: - 9781483344751
- Mass communication
- P 90 H36M 2016
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | P 90 H36M 2016 (Browse shelf(Opens below)) | Available | B008796 |
Includes bibliographical references and index
Living in a media world page 1-25 - - Mass communication effects: How society and media interact page 26-49 - - The media business: Consolidation, globalization, and the long tail page 50-79 - - Books: The birth of the mass media page 80-107 - - Magazines: The power of words and images page 208-131 - - Newspapers and the news: Reflection of a democratic society page 132-157
Audio: Music and talk across media page 158-189 - - Movies: Mass producing entertainment page 190-217 - - Television: Broadcast and beyond page 218-243 - - The internet: Interactive and mobile media page 244-271 - - Advertising: Selling a message page 272-301 - - Public relations: Interactions, relationships, and the news page 302-235 - - Media law: Free speech and fairness page 326-351 - - Media ethics: Truthfulness, fairness, and standards of decency page 352-377 - - Global media: Communication around the world page 378-403
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