Marketing management in Asia / Dawn Iacobucci, Randall Shannon, Nicholas Grigoriou [book]
Material type:
TextPublication details: Singapore : Cengage Learning Asia Pte Ltd, 2015Description: xlll, 530 p. : ill. ; 27 cmISBN: - 97898144552444
- HF 5415.13 I22M 2015
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.13 I22M 2015 (Browse shelf(Opens below)) | Available | F066209 |
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| HF 5415.13 H53H 1997 How to write a successful marketing plan : [book] a disciplined and comprehensive approach / | HF 5415.13 H87B 1998 Business marketing management : a strategic view of industrial and organizational markets | HF5415.13 H87B 2004 Business marketing management : a strategic view of industrial and organizational markets / | HF 5415.13 I22M 2015 Marketing management in Asia / [book] | HF 5415.13 J34M 1993 Marketing planning & strategy / | HF 5415.13 K43G 1989 Global marketing mangement | HF5415.13 K67K 1999 Kotler on marketing : how to create, win, and dominate markets / |
Marketing strategy
Product positionig
Positioning via price, place, and promotion
Positioning : assessment through the customer lens
Capstone
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