Sports marketing : A practical approach / Larry Degaris, author
Material type:
TextPublication details: New York : Routledge, 2015Description: xiv, 281 p. : ill ; 25 cmISBN: - 9780415630474
- GV 716 D43S 2015
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 7: General Shelves (THAI): A-G/K-Z | GV 716 D43S 2015 (Browse shelf(Opens below)) | Available | F057514 | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | GV 716 D43S 2015 (Browse shelf(Opens below)) | Available | B008664 |
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| GV 713 P42S 2007 Strategic sport communication / [book] | GV 713 S66 2009 Sport management : [book] principles and applications / | GV 714 I37S 2008 Sport promotion and sales management / | GV 716 D43S 2015 Sports marketing : A practical approach / | GV 716 F86C 2008 Consumer behaviour in sport and events : [book] marketing action / | GV 716 H69F 2005 Financing sport / [book] | GV 716 K37S 2005 Sports and entertainment marketing / [book] |
Part I: Strategy page 1-74
Part II: Gate revenue page 75-122
Part III: Media page 123-182
Part IV: Sponsorship page 183-269
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