Sports marketing : A practical approach /
Degaris, Larry
Sports marketing : A practical approach / Larry Degaris, author - New York : Routledge, 2015 - xiv, 281 p. : ill ; 25 cm.
Part I: Strategy page 1-74 Part II: Gate revenue page 75-122 Part III: Media page 123-182 Part IV: Sponsorship page 183-269
9780415630474
SPORTS--MARKETING--UNITED STATES
GV 716 / D43S 2015
Sports marketing : A practical approach / Larry Degaris, author - New York : Routledge, 2015 - xiv, 281 p. : ill ; 25 cm.
Part I: Strategy page 1-74 Part II: Gate revenue page 75-122 Part III: Media page 123-182 Part IV: Sponsorship page 183-269
9780415630474
SPORTS--MARKETING--UNITED STATES
GV 716 / D43S 2015