Phranakorn Rajabhat University Library
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Marketing management : A relationship approach / Svend Hollensen

By: Material type: TextTextPublication details: Harlow, England : Pearson, 2015Edition: 3rd edDescription: xxxv, 683 p. : ill. ; 27 cmISBN:
  • 9780273778851
Subject(s): LOC classification:
  • HF 5415.55 H64M 2015
Contents:
Assessing the competitiveness of the firm (internal) -- Assessing the external marketing situation -- Developing marketing strategies
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Holdings
Item type Current library Collection Call number Status Barcode
General Book General Book SPU Library, Chonburi campus General Books (ENGLISH) HF 5415.55 H64M 2015 (Browse shelf(Opens below)) Available B008609
Total holds: 0

Assessing the competitiveness of the firm (internal) -- Assessing the external marketing situation -- Developing marketing strategies

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