Marketing management : (Record no. 176036)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00888nam a2200253 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200910100809.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150808s2015 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273778851 |
| Terms of availability | 1430 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.55 |
| Item number | H64M 2015 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hollensen, Svend |
| 9 (RLIN) | 190460 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | A relationship approach / |
| Statement of responsibility, etc. | Svend Hollensen |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv, 683 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Assessing the competitiveness of the firm (internal) -- Assessing the external marketing situation -- Developing marketing strategies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | RELATIONSHIP MARKETING |
| 9 (RLIN) | 51711 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34112 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | RELATIONSHIP MARKETING |
| General subdivision | CASE STUDIES |
| 9 (RLIN) | 213380 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0815 |
| ผู้วิเคราะห์รายการ | took 0815 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 08/08/2015 | 1430.00 | HF 5415.55 H64M 2015 | B008609 | 09/01/2019 | 10/02/2017 | General Book |