Cases in public relations management: The rise of social media and activism / Patricia Swann
Material type:
TextPublication details: New York : Routledge, 2014Edition: 2nd edNotes: Includes bibliographical references and indexDescription: xii, 592 p. : ill. ; 23 cmISBN: - 9780415517713
- HD 59 S92C 2014
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HD 59 S92C 2014 (Browse shelf(Opens below)) | Available | B008531 |
Includes bibliographical references and index
Chapter 1. A brief introduction to public relations page 1-15 -- Chapter 2. Ethics and the law page 16-38 -- Chapter 3. Corporate social responsibility page 39-93 -- Chapter 4. Media relations page 94-153 -- Chapter 5. Conflict management page 154-225 -- Chapter 6. Activism page 226-276 -- Chapter 7. Consumer relations page 277-359 -- Chapter 8. Entertainment and leisure page 360-421 -- Chapter 9. Community relations page 422-461 -- Chapter 10. Cultural and other considerations page 462-527 -- Chapter 11. Financial communications and investor relations page 528-550
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