Cases in public relations management: The rise of social media and activism /
Swann, Patricia
Cases in public relations management: The rise of social media and activism / Patricia Swann - 2nd ed. - New York : Routledge, 2014 - xii, 592 p. : ill. ; 23 cm.
Includes bibliographical references and index
Chapter 1. A brief introduction to public relations page 1-15 -- Chapter 2. Ethics and the law page 16-38 -- Chapter 3. Corporate social responsibility page 39-93 -- Chapter 4. Media relations page 94-153 -- Chapter 5. Conflict management page 154-225 -- Chapter 6. Activism page 226-276 -- Chapter 7. Consumer relations page 277-359 -- Chapter 8. Entertainment and leisure page 360-421 -- Chapter 9. Community relations page 422-461 -- Chapter 10. Cultural and other considerations page 462-527 -- Chapter 11. Financial communications and investor relations page 528-550
9780415517713 2760 Bht.
PUBLIC RELATIONS--MANAGEMENT--CASE STUDIES
HD 59 / S92C 2014
Cases in public relations management: The rise of social media and activism / Patricia Swann - 2nd ed. - New York : Routledge, 2014 - xii, 592 p. : ill. ; 23 cm.
Includes bibliographical references and index
Chapter 1. A brief introduction to public relations page 1-15 -- Chapter 2. Ethics and the law page 16-38 -- Chapter 3. Corporate social responsibility page 39-93 -- Chapter 4. Media relations page 94-153 -- Chapter 5. Conflict management page 154-225 -- Chapter 6. Activism page 226-276 -- Chapter 7. Consumer relations page 277-359 -- Chapter 8. Entertainment and leisure page 360-421 -- Chapter 9. Community relations page 422-461 -- Chapter 10. Cultural and other considerations page 462-527 -- Chapter 11. Financial communications and investor relations page 528-550
9780415517713 2760 Bht.
PUBLIC RELATIONS--MANAGEMENT--CASE STUDIES
HD 59 / S92C 2014