Brand famous: How to get everyone talking about your business / Linzi Boyd
Material type:
TextPublication details: Hoboken : Capstone, 2014Description: 287 p. : ill. ; 22 cmISBN: - 9780857084903
- HF 5415.1255 B69B 2014
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SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5415.1255 B69B 2014 (Browse shelf(Opens below)) | Available | B008532 |
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| HF 5415.1255 ส776ก 2566 กลยุทธ์การสร้างแบรนด์: สรรค์สร้าง สื่อสาร ส่งเสริมแบรนด์ให้เติบโต / | HF 5415.1255 ส776ก 2567 กลยุทธ์การสร้างแบรนด์ : สรรค์สร้าง สื่อสาร ส่งเสริมแบรนด์ให้เติบโต / | HF 5415.1255 อ122บ 2565 Branding Secret เคล็ดลับปั้นปรับแบรนด์ให้ปังในยุคดิจิทัล / | HF 5415.1255 B69B 2014 Brand famous: How to get everyone talking about your business / | HF 5415.1255 K56M 2007 A master class in brand planning : [book] the timeless works of Stephen King / | HF 5415.1255 M66O 2008 The open brand : when push comes to pull in a web-made world / [book] | HF 5415.126 ก351ฟ From zero to hero จากดินเป็นดาว...สู่คราวน์สตาร์คัง / [book] |
Part 1 Standing out from the crowd page 36-37 -- 1. Brand fame in the making? page 38-43 -- 2. What's holding you back? page 44-53 -- 3. How to move forwards page 54-63
Part 2 The five steps to stand-out brand success 64-69 -- 4.Step One #Discover - The true essence of your brand page 70-95 -- 5. Step Two #Create - Your product vision page 96-139 -- 6. Step Three #Connect - Connecting your product to your audience 140-161 -- 7. Step Four #Communicate - Creating conversations 162-171 -- 8. Touchpoint 1: Traditional print page 172-185 -- 9. Touchpoint 2: Social media and digital engagement page 186-201 -- 10. Touchpoint 3: Brand partnerships/collaborations page 202-217 -- 11. Touchpoint 4: Retail engagement 218-227 -- 12. Touchpoint 5: Experiential events page 228-243 -- 13. Step Five #Evaluate - Measuring your success as a stand-out brand page 244-267
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