Brand famous: How to get everyone talking about your business / (Record no. 175971)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01561nam a2200253 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220913160405.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150807s2014 nju eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780857084903 |
| Terms of availability | 1500 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1255 |
| Item number | B69B 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boyd, Linzi |
| 9 (RLIN) | 213332 |
| 245 10 - TITLE STATEMENT | |
| Title | Brand famous: How to get everyone talking about your business / |
| Statement of responsibility, etc. | Linzi Boyd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken : |
| Name of publisher, distributor, etc. | Capstone, |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 287 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 Standing out from the crowd page 36-37 -- 1. Brand fame in the making? page 38-43 -- 2. What's holding you back? page 44-53 -- 3. How to move forwards page 54-63 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 2 The five steps to stand-out brand success 64-69 -- 4.Step One #Discover - The true essence of your brand page 70-95 -- 5. Step Two #Create - Your product vision page 96-139 -- 6. Step Three #Connect - Connecting your product to your audience 140-161 -- 7. Step Four #Communicate - Creating conversations 162-171 -- 8. Touchpoint 1: Traditional print page 172-185 -- 9. Touchpoint 2: Social media and digital engagement page 186-201 -- 10. Touchpoint 3: Brand partnerships/collaborations page 202-217 -- 11. Touchpoint 4: Retail engagement 218-227 -- 12. Touchpoint 5: Experiential events page 228-243 -- 13. Step Five #Evaluate - Measuring your success as a stand-out brand page 244-267 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRANDING (MARKETING) |
| 9 (RLIN) | 160068 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36840 |
| Topical term or geographic name entry element | STRATEGIC PLANNING |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0815 |
| ผู้วิเคราะห์รายการ | took 0815 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 07/08/2015 | 1500.00 | HF 5415.1255 B69B 2014 | B008532 | 25/09/2022 | 10/02/2017 | General Book |