Phranakorn Rajabhat University Library
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Marketing channels strategy / Robert W. Palmatier; Louis W. Stern; Adel I. Ansary [book]

By: Contributor(s): Material type: TextTextPublication details: Boston : Pearson, 2015Edition: 8th edDescription: 496 p. ; 23 cmISBN:
  • 9781292060460
Subject(s): LOC classification:
  • HF 5415.129 P34M 2015
Contents:
Part l Introduction
Part ll Designing channel strategies
Part lll Channel structures and strategies
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Holdings
Item type Current library Collection Shelving location Call number Status Barcode
General Book General Book SPU Library, Chonburi campus General Books (ENGLISH) Floor 3: General Shelves (FOREIGN LANGUAGE) HF 5415.129 P34M 2015 (Browse shelf(Opens below)) Available B008549
Total holds: 0

Part l Introduction

Part ll Designing channel strategies

Part lll Channel structures and strategies

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