Marketing channels strategy / [book]
Palmatier, Robert W.
Marketing channels strategy / [book] Robert W. Palmatier; Louis W. Stern; Adel I. Ansary - 8th ed. - Boston : Pearson, 2015 - 496 p. ; 23 cm.
Part l Introduction Part ll Designing channel strategies Part lll Channel structures and strategies
9781292060460 1430 Bht.
MARKETING CHANNELS
MARKETING--MANAGEMENT
HF 5415.129 / P34M 2015
Marketing channels strategy / [book] Robert W. Palmatier; Louis W. Stern; Adel I. Ansary - 8th ed. - Boston : Pearson, 2015 - 496 p. ; 23 cm.
Part l Introduction Part ll Designing channel strategies Part lll Channel structures and strategies
9781292060460 1430 Bht.
MARKETING CHANNELS
MARKETING--MANAGEMENT
HF 5415.129 / P34M 2015
