Airline marketing and management / Stephen Shaw [book]
Material type:
TextPublication details: Burlington, Vt. : Ashgate, 2010Edition: 7th edDescription: xi, 364 p. : ill. ; 24cmISBN: - 9781409401490
- HE 9781 S52A 2010
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | Course reserves | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HE 9781 S52A 2010 (Browse shelf(Opens below)) | Available | F066168 |
การจัดการธุรกิจสายการบินสมัยใหม่ ภาคการศึกษาที่ 2 ความรู้เกี่ยวกับอุตสาหกรรมการบิน ภาคการศึกษาที่ 1 |
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Includes index
The fundamentals
The market for air trasport services
The market environment
Airline business and marketing strategies
Product analysis in airline marking
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