Airline marketing and management / [book]
Shaw, Stephen, 1950-
Airline marketing and management / [book] Stephen Shaw - 7th ed. - Burlington, Vt. : Ashgate, 2010 - xi, 364 p. : ill. ; 24cm.
Includes index
The fundamentals The market for air trasport services The market environment Airline business and marketing strategies Product analysis in airline marking
9781409401490
AERONAUTICS, COMMERCIAL--MARKETING
AIRLINES--MARKETING
HE 9781 / S52A 2010
Airline marketing and management / [book] Stephen Shaw - 7th ed. - Burlington, Vt. : Ashgate, 2010 - xi, 364 p. : ill. ; 24cm.
Includes index
The fundamentals The market for air trasport services The market environment Airline business and marketing strategies Product analysis in airline marking
9781409401490
AERONAUTICS, COMMERCIAL--MARKETING
AIRLINES--MARKETING
HE 9781 / S52A 2010