Marketing in Asia / Roger A. Kerin ... [et al.] [book]
Material type:
TextPublication details: Singapore : McGraw Hill, 2015Edition: 3rd edDescription: xlix, 812 p. : Col.ill ; 28 cmISBN: - 9789814595032
- HF 5415 K47M 2015
| Item type | Current library | Collection | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5415 K47M 2015 (Browse shelf(Opens below)) | Available | B008597 |
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1 Initiating the marketing process
2 Understanding buyers and markets
3 Targeting marketing opportunities
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