Marketing in Asia / [book]
Kerin, Roger A.
Marketing in Asia / [book] Roger A. Kerin ... [et al.] - 3rd ed. - Singapore : McGraw Hill, 2015 - xlix, 812 p. : Col.ill ; 28 cm.
1 Initiating the marketing process 2 Understanding buyers and markets 3 Targeting marketing opportunities
9789814595032 1390 Bht.
MARKETING--ASIA
EXPORT MARKETING--ASIA
HF 5415 / K47M 2015
Marketing in Asia / [book] Roger A. Kerin ... [et al.] - 3rd ed. - Singapore : McGraw Hill, 2015 - xlix, 812 p. : Col.ill ; 28 cm.
1 Initiating the marketing process 2 Understanding buyers and markets 3 Targeting marketing opportunities
9789814595032 1390 Bht.
MARKETING--ASIA
EXPORT MARKETING--ASIA
HF 5415 / K47M 2015
