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New products management / Merle Crawford, Anthony Di Benedetto [book]

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : McGraw-Hill/Irwin, 2015Edition: 11th edDescription: xx, 588 p. : 25 cmISBN:
  • 9781259254345
Subject(s): LOC classification:
  • HF 5415.153 C72N 2015
Contents:
Overview and opportunigy indentification/selection
Concept generation
Concept/project evaluation
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Barcode
General Book General Book SPU Library, Chonburi campus General Books (ENGLISH) General Shelves (English) HF 5415.153 C72N 2015 (Browse shelf(Opens below)) C.2 Available BG001824
General Book General Book SPU Library, Chonburi campus General Books (ENGLISH) HF 5415.153 C72N 2015 (Browse shelf(Opens below)) C.3 Available B008594
General Book General Book SPU Library, Chonburi campus General Books (ENGLISH) General Shelves (English) HF 5415.153 C72N 2015 (Browse shelf(Opens below)) C.1 Available BG001820
Total holds: 0

Includes appendix and index

Overview and opportunigy indentification/selection

Concept generation

Concept/project evaluation

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