New products management / [book]
Crawford, C. Merle 1924-
New products management / [book] Merle Crawford, Anthony Di Benedetto - 11th ed. - Boston, Mass. : McGraw-Hill/Irwin, 2015 - xx, 588 p. : 25 cm.
Includes appendix and index
Overview and opportunigy indentification/selection Concept generation Concept/project evaluation
9781259254345 815 Bht
NEW PRODUCTS--MANAGEMENT
HF 5415.153 / C72N 2015
New products management / [book] Merle Crawford, Anthony Di Benedetto - 11th ed. - Boston, Mass. : McGraw-Hill/Irwin, 2015 - xx, 588 p. : 25 cm.
Includes appendix and index
Overview and opportunigy indentification/selection Concept generation Concept/project evaluation
9781259254345 815 Bht
NEW PRODUCTS--MANAGEMENT
HF 5415.153 / C72N 2015