Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch [book]
Material type:
TextPublication details: New York : McGraw-Hill/Irwin, 2015Edition: 10th edDescription: xxi, 842 p. : ill. ; 29 cmISBN: - 9789814575119
- HF 5823 B44A 2015
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5823 B44A 2015 (Browse shelf(Opens below)) | Available | F065741 |
Includes glossary and index
Introduction to integrated marketing communications
Integrated marketing communication program situation analysis
Analyzing the communication process
Objectives and budgeting for integrated marketing communications programs
Monitoring evaluation and control
Special topics and perspectives
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