Normal view MARC view ISBD view

Advertising and promotion : [book] an integrated marketing communications perspective /

Belch, George E. 1951-

Advertising and promotion : an integrated marketing communications perspective / [book] George E. Belch, Michael A. Belch - 10th ed. - New York : McGraw-Hill/Irwin, 2015 - xxi, 842 p. : ill. ; 29 cm.

Includes glossary and index

Introduction to integrated marketing communications Integrated marketing communication program situation analysis Analyzing the communication process Objectives and budgeting for integrated marketing communications programs Monitoring evaluation and control Special topics and perspectives

ISBN: 9789814575119

Subjects--Topical Terms:
ADVERTISING
SALES PROMOTION
COMMUNICATION IN MARKETING

LC Class. No.: HF 5823 / B44A 2015

Place hold
Print
Cite
Add to your cart (remove)
Report a concern
Send to device
Save record
BIBTEX Dublin Core MARCXML RIS MARC (Unicode/UTF-8)
More searches
Search for this title in:
Find Books from Google Book Find Papers from Google Scholar Online Stores (Bookfinder.com) Citation Machine: APA style EasyBib: MLA style

Share this title:

มหาวิทยาลัยศรีปทุม (กทม.)
2410/2 ถ.พหลโยธิน เขตจตุจักร กรุงเทพฯ 10900
Tel : 02-579-1111, 02-561-2222

มหาวิทยาลัยศรีปทุม (ชลบุรี)
79 หมู่ 1 ถ.บางนา-ตราด ต.คลองตำหรุ อ.เมือง จ.ชลบุรี 20000
Tel : 038-146-123

มหาวิทยาลัยศรีปทุม (ขอนแก่น)
182/12 หมู่ 4 ถ.ศรีจันทร์ ต.ในเมือง อ.เมือง จ.ขอนแก่น 40000
Tel : 043-224-111

$(document).ready(function() { // Basic detection of search var searchBox = $('#transl1'); // This is standard OPAC search input id ?? // Actually standard is 'q' or 'idx'. // We want to trigger when the user sees results. // Usually we check if we are on search results page. if ($('body').hasClass('opac-results')) { var params = new URLSearchParams(window.location.search); var query = params.get('q'); if (query) { // Show Loading var container = $('

'); container.append('

â¨ AI Recommendations

'); container.append('

Searching with AI...

'); // Prepend to main content // Selector depends on theme. 'div.maincontent' or '#opac-main' $('#userresults').prepend(container); $.ajax({ url: '/api/v1/contrib/aisearch/search?q=' + encodeURIComponent(query), method: 'GET', success: function(data) { container.find('.spinner').remove(); if (data && data.length > 0) { var ul = '

' + item.title + ' (' + (item.score * 100).toFixed(0) + '% match)

'; container.append(ul); } else { container.append('

No AI recommendations found.

'); } }, error: function() { container.find('.spinner').remove(); container.append('

Error loading AI recommendations.

'); } }); } } });