Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml [book]
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, 2013Edition: 6th edNotes: Includes bibliographical references and indexDescription: xxvii, 642 p. : ill. ; 25 cmISBN: - 9780071086967
- HD 9980.5 Z44S 2013
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HD 9980.5 Z44S 2013 (Browse shelf(Opens below)) | Available | B008486 |
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| HD 9980.5 Z44S 2000 Serices marketing : integrating customer focus acr | HD 9980.5 Z44S 2000 Services marketing : integrating customer focus across the firm / | HD 9980.5 Z44S 2009 Services marketing : integrating customer focus across the firm / [book] | HD 9980.5 Z44S 2013 Services marketing : integrating customer focus across the firm / [book] | HD 9980.8A1 ม747อ 2540 ล.1 อุตสาหกรรมการบริการ หน่วยที่ 1 - 5 (ม.ส.ธ) | HD 9980.8A1 ม747อ 2540 ล.1 อุตสาหกรรมการบริการ หน่วยที่ 1 - 5 (ม.ส.ธ) | HD 9980.8A1 ม747อ 2540 ล.2 อุตสาหกรรมการบริการ หน่วยที่ 6 - 10 (ม.ส.ธ) |
Includes bibliographical references and index
1.Foundations for services marketing
2.Focus on the customer
3.Understanding customer requirements
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