Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml [book]

By:

Zeithaml, Valarie A

Contributor(s):

Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, 2013Edition: 6th edNotes: Includes bibliographical references and indexDescription: xxvii, 642 p. : ill. ; 25 cmISBN:

9780071086967

Subject(s):

LOC classification:

HD 9980.5 Z44S 2013

Contents:

1.Foundations for services marketing

2.Focus on the customer

3.Understanding customer requirements

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HD 9980.5 Z44S 2013 (Browse shelf(Opens below))	Available	B008486

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Includes bibliographical references and index

1.Foundations for services marketing

2.Focus on the customer

3.Understanding customer requirements

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