Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel [book]
Material type:
TextPublication details: Singapre : Cengage Learnin, 2012Description: xxvii, 639 p. : ill ; 28 cmISBN: - 9789814336918
- HF 5415.32 B52C 2012
| Item type | Current library | Collection | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5415.32 B52C 2012 (Browse shelf(Opens below)) | Available | B008487 |
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| HF 5415.32 B52C 2001 Consumer behavior / [book] | HF 5415.32 B52C 2001 Consumer behavior / [book] | HF 5415.32 B52C 2006 Consumer behavior / [book] | HF 5415.32 B52C 2012 Consumer behavior / [book] | HF 5415.32 E27C 2017 Consumer behaviour: Applications in marketing / | HF 5415.32 F69C 1999 Consumer psychology for marketing | HF 5415.32 H37H 2023 HUMAN-DRIVEN EXPERIENCE : THE BATTLE FOR TRUST IN THE DIGITAL AGE / |
Part I Introduction to consumer behavior
Part II Consumer decision making
Part III Individual determinants of consumer behavior
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