Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel [book]
Material type:
TextPublication details: Singapre : Cengage Learnin, 2012Description: xxvii, 639 p. : ill ; 28 cmISBN: - 9789814336918
- HF 5415.32 B52C 2012
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5415.32 B52C 2012 (Browse shelf(Opens below)) | Available | B008487 |
Part I Introduction to consumer behavior
Part II Consumer decision making
Part III Individual determinants of consumer behavior
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