Integrated advertising promotion and marketing communications Kenneth E. Clow, Donald Baack. [book]
Material type:
TextPublication details: Boston: Prentice Hall, 2012Edition: 5th edDescription: xviii, 445 p. : col.ill. ; 28 cmISBN: - 9780273753285
- HF 5415.123 C46I 2012
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.123 C46I 2012 (Browse shelf(Opens below)) | Available | BG001802 |
Includes bibliographical references and index
Part 1 The IMC foundation
Part 2 IMC advertising tools
Part 3 IMC promotional tools
Part 4 IMC integration tools
There are no comments on this title.