Integrated advertising promotion and marketing communications [book]
Clow, Kenneth E.
Integrated advertising promotion and marketing communications [book] Kenneth E. Clow, Donald Baack. - 5th ed. - Boston: Prentice Hall, 2012 - xviii, 445 p. : col.ill. ; 28 cm.
Includes bibliographical references and index
Part 1 The IMC foundation Part 2 IMC advertising tools Part 3 IMC promotional tools Part 4 IMC integration tools
9780273753285 1010 Bht
COMMUNICATION IN MARKETING
ADVERTISING
HF 5415.123 / C46I 2012
Integrated advertising promotion and marketing communications [book] Kenneth E. Clow, Donald Baack. - 5th ed. - Boston: Prentice Hall, 2012 - xviii, 445 p. : col.ill. ; 28 cm.
Includes bibliographical references and index
Part 1 The IMC foundation Part 2 IMC advertising tools Part 3 IMC promotional tools Part 4 IMC integration tools
9780273753285 1010 Bht
COMMUNICATION IN MARKETING
ADVERTISING
HF 5415.123 / C46I 2012