Consumer behavior : building marketing strategy Del I. Hawkins, David L. Mothersbaugh. [book]
Material type:
TextPublication details: New York : McGraw-Hill Irwin, 2013Edition: 12th edDescription: xxvii, 772 p. : ill. ; 27 cm. + 1 CD-ROMISBN: - 0072316020
- HF 5415.33.U6 H38C 2001
| Item type | Current library | Collection | Shelving location | Call number | Status | Notes | Barcode | |
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CD/DVD
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SPU Library, Chonburi campus | CD/DVD (ENGLISH) | CD E 0829 (Browse shelf(Opens below)) | Available | มี CD - ROM | VE001354 | ||
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.33.U6 H38C 2001 (Browse shelf(Opens below)) | Available | BG001796 |
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| HF 5415.33 H38C 1991 Consumer behavior : implications for marketing str | HF 5415.33.U6 H38C 2000 Consumer behavior : [book] building marketing strategy / | HF 5415.33.U6 H38C 2001 Consumer behavior : [book] building marketing strategy | HF 5415.33.U6 H38C 2001 Consumer behavior : [book] building marketing strategy | HF 5415.335 ก153 2546 กรณีศึกษา Best practices : การมุ่งเน้นที่ลูกค้าและการตลาด | HF 5415.335 ก153 2546 กรณีศึกษา Best practices : การมุ่งเน้นที่ลูกค้าและการตลาด | HF 5415.335 ก153 2546 กรณีศึกษา Best practices : การมุ่งเน้นที่ลูกค้าและการตลาด |
Includes bibliographical references and index
External influences
Internal influences
Consumer decision process
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