Routledge handbook of sports sponsorship : successful strategies / Alain Ferrand, Luiggino Torrigiani, and Andreu Camps i Povill ; translated by Pierre Francois Lalonde and Elizabeth Christopherson [book]
Material type:
TextPublication details: Abingdon, Oxon ; New York : Routledge, 2006Description: 278 p. ; 25 cmISBN: - 9780415401104 (hardback)
- 9780415401111 (pbk.)
- 0415401100 (hardback)
- 0415401119 (pbk.)
- Sports et Sponsoring. English
- K 3702 F47R 2006
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 7: General Shelves (ENGLISH): A-G/K-Z | K 3702 F47R 2006 (Browse shelf(Opens below)) | Available | E104455 |
Includes bibliographical references and index.
Introduction -- Sponsorship management principles -- Legal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : Perrier Fluo beach volley experience -- Conclusion.
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