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Ferrand, Alain

Routledge handbook of sports sponsorship : successful strategies / [book] Alain Ferrand, Luiggino Torrigiani, and Andreu Camps i Povill ; translated by Pierre Francois Lalonde and Elizabeth Christopherson - Abingdon, Oxon ; New York : Routledge, 2006 - 278 p. ; 25 cm.

Includes bibliographical references and index.

Introduction -- Sponsorship management principles -- Legal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : Perrier Fluo beach volley experience -- Conclusion.

ISBN: 9780415401104 (hardback) 9780415401111 (pbk.) 0415401100 (hardback) 0415401119 (pbk.)

Subjects--Topical Terms:
SPORTS SPONSORSHIP--LAW AND LEGISLATION
SPORTS SPONSORSHIP

LC Class. No.: K 3702 / F47R 2006