Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level / Chris Baggott ; with Ali Sales [book]
Material type:
TextPublication details: Hoboken, N.J. : John Wiley & Sons, 2007Description: ix, 294 p. ; ill. ; 24 cmISBN: - 9780470122457 (cloth)
- 0470122455 (cloth)
- HF 5415.1265 B33E 2007
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.1265 B33E 2007 (Browse shelf(Opens below)) | Available | E104401 |
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| HF 5415.1265 อ969อ 2565 Oketing การตลาดที่ใช้กับอะไรก็ได้ผล / | HF 5415.1265 อ972ข 2563 ขายร้อยให้ได้ล้านผ่าน Facebook / | HF 5415.1265 ฮ613อ 2563 Influencer สร้างตัวตนให้ทรงอิทธิพลในโลกโซเชียล / | HF 5415.1265 B33E 2007 Email marketing by the numbers : [book] how to use the world's greatest marketing tool to take any organization to the next level / | HF 5415.1265 B37S 2013 Social media marketing : [book] a strategic approach | HF 5415.1265 B37S 2013 Social media marketing : [book] a strategic approach / | HF 5415.1265 B39M 2002 Marketing without wires targeting promotions and... |
Introduction : By the numbers : what's it all about? -- What is marketing's goal? -- Is email the perfect marketing tool? -- What's wrong with email? -- Subscriber engagement : what matters? -- Building a killer database -- Segmenting for relevance -- Finding or creating relevant content -- The role of email in viral and word-of-mouth marketing -- Analytics that matter -- Testing against your goals -- Using surveys, forms, and other feedback tools -- Triggers, transactions, and integration -- Are you a spammer?.
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