Email marketing by the numbers : [book] how to use the world's greatest marketing tool to take any organization to the next level /
Baggott, Chris
Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level / [book] Chris Baggott ; with Ali Sales - Hoboken, N.J. : John Wiley & Sons, 2007 - ix, 294 p. ; ill. ; 24 cm.
Introduction : By the numbers : what's it all about? -- What is marketing's goal? -- Is email the perfect marketing tool? -- What's wrong with email? -- Subscriber engagement : what matters? -- Building a killer database -- Segmenting for relevance -- Finding or creating relevant content -- The role of email in viral and word-of-mouth marketing -- Analytics that matter -- Testing against your goals -- Using surveys, forms, and other feedback tools -- Triggers, transactions, and integration -- Are you a spammer?.
9780470122457 (cloth) 800 Bht. 0470122455 (cloth)
INTERNET MARKETING
ELECTRONIC MAIL SYSTEMS
HF 5415.1265 / B33E 2007
Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level / [book] Chris Baggott ; with Ali Sales - Hoboken, N.J. : John Wiley & Sons, 2007 - ix, 294 p. ; ill. ; 24 cm.
Introduction : By the numbers : what's it all about? -- What is marketing's goal? -- Is email the perfect marketing tool? -- What's wrong with email? -- Subscriber engagement : what matters? -- Building a killer database -- Segmenting for relevance -- Finding or creating relevant content -- The role of email in viral and word-of-mouth marketing -- Analytics that matter -- Testing against your goals -- Using surveys, forms, and other feedback tools -- Triggers, transactions, and integration -- Are you a spammer?.
9780470122457 (cloth) 800 Bht. 0470122455 (cloth)
INTERNET MARKETING
ELECTRONIC MAIL SYSTEMS
HF 5415.1265 / B33E 2007