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Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald [book]
Material type:
TextPublication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2003Edition: 3rd edDescription: xvii, 467 p. : ill. ; 24 cmISBN: - 0750659807
- 9780750659802
- HD 69.B7 D45C 2003
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD 69.B7 D45C 2003 (Browse shelf(Opens below)) | Available | E104387 |
Total holds: 0
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| HD 69.B7 D36B 2006 Brands / [book] | HD69.B7 D38B 2000 Brand asset management : driving profitable growth through your brands / | HD69.B7 D38B 2000 Brand asset management : driving profitable growth through your brands / | HD 69.B7 D45C 2003 Creating powerful brands in consumer, service and industrial markets / [book] | HD 69.B7 D56N 2008 Nation branding : [book] concepts, issues, practice / | HD 69.B7 F83B 2008 Bib brand [book] | HD69.B7 G66B 2001 Brands : visions and values / |
Includes bibliographical references and index.
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