Creating powerful brands in consumer, service and industrial markets / [book]
De Chernatony, Leslie
Creating powerful brands in consumer, service and industrial markets / [book] Leslie de Chernatony and Malcolm McDonald - 3rd ed. - Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2003 - xvii, 467 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0750659807 1650 Bht. 9780750659802
BRAND NAME PRODUCTS--PLANNING
BRANDING (MARKETING)
HD 69.B7 / D45C 2003
Creating powerful brands in consumer, service and industrial markets / [book] Leslie de Chernatony and Malcolm McDonald - 3rd ed. - Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2003 - xvii, 467 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0750659807 1650 Bht. 9780750659802
BRAND NAME PRODUCTS--PLANNING
BRANDING (MARKETING)
HD 69.B7 / D45C 2003