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Law of marketing / Lynda J. Oswald [book]
Material type:
TextPublication details: Cincinnati, Ohio : West/Thomson Learning, 2002Description: xxxii, 464 p. : ill. ; 26 cmISBN: - 032400902X (alk. paper)
- The Law of marketing
- KF 1609 O78L 2002
Contents:
Overview of the legal environment of marketing activities -- legal issues relating to product development : protection of intellectual property assets through patent and copyright law
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 7: General Shelves (ENGLISH): A-G/K-Z | KF 1609 O78L 2002 (Browse shelf(Opens below)) | Available | E104439 |
Total holds: 0
Includes bibliographical references and index.
Overview of the legal environment of marketing activities -- legal issues relating to product development : protection of intellectual property assets through patent and copyright law
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