Law of marketing / [book] Lynda J. Oswald
Osward, Lynda J.
Law of marketing / Lynda J. Oswald [book] The Law of marketing - Cincinnati, Ohio : West/Thomson Learning, 2002 - xxxii, 464 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Overview of the legal environment of marketing activities -- legal issues relating to product development : protection of intellectual property assets through patent and copyright law
032400902X (alk. paper)
MARKETING--LAW AND LEGISLATION--UNITED STATES
TRADE REGULATION--UNITED STATES
COMMERCIAL LAW--UNITED STATES
KF 1609 / O78L 2002
Law of marketing / Lynda J. Oswald [book] The Law of marketing - Cincinnati, Ohio : West/Thomson Learning, 2002 - xxxii, 464 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Overview of the legal environment of marketing activities -- legal issues relating to product development : protection of intellectual property assets through patent and copyright law
032400902X (alk. paper)
MARKETING--LAW AND LEGISLATION--UNITED STATES
TRADE REGULATION--UNITED STATES
COMMERCIAL LAW--UNITED STATES
KF 1609 / O78L 2002
