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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, 2002.Edition: 13th edNotes: Includes bibliographical references and indexes.Description: 1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 9780071220606 (alk. paper)
- HF5821 A73C 2011
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF5821 A73C 2011 (Browse shelf(Opens below)) | Available | BG001777 |
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| HF 5821 A73C 1999 Contemporary adertising / | HF 5821 A73C 1999 Contemporary adertising / | HF 5821 A73C 1999 Contemporary adertising / | HF5821 A73C 2011 Contemporary advertising and integrated marketing communications / | HF 5821 B62C 1992 Contemporary advertising | HF 5821 C36F 2003 The future of advertising : new media,nwe clients,new consumers in the post-television age / [book] | HF 5821 L36A 2001 Advertising : a framework / |
Includes bibliographical references and indexes.
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