Contemporary advertising and integrated marketing communications /
Arens, William F.
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens - 13th ed. - Boston : McGraw-Hill Irwin, 2002. - 1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 CD-ROM (4 3/4 in.).
Includes bibliographical references and indexes.
9780071220606 (alk. paper)
ADVERTISING.
HF5821 / A73C 2011
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens - 13th ed. - Boston : McGraw-Hill Irwin, 2002. - 1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 CD-ROM (4 3/4 in.).
Includes bibliographical references and indexes.
9780071220606 (alk. paper)
ADVERTISING.
HF5821 / A73C 2011