Marketing environment, 2006-2007 / Michael Oldroyd [book]
Material type:
TextPublication details: Amsterdam ; Boston : Elsevier, 2006Notes: Includes bibliographical references and indexDescription: xiii, 345 p. : ill. ; 30 cmISBN: - 9780750680066
- HF 5415 O42M 2006
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415 O42M 2006 (Browse shelf(Opens below)) | Available | B008092 |
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| HF 5415 M37M 1987 Marketing : principles and strategy | HF 5415 M37S 1987 Study guide to accompany marketing : principles an | HF 5415 M87F 1997 fast forward MBA in marketing | HF 5415 O42M 2006 Marketing environment, 2006-2007 / [book] | HF 5415 P43C 2001 "Christmas Advertising, Marketing & Disply" | HF 5415 P47E 2000 Essentials of marketing : a global-managerial appr [book] | HF 5415 P74 2005 Principles of marketing : [book] an Asian prespective / |
Includes bibliographical references and index
1.The nature of the organization and the impact of its environment
2.The micro-environment
3.Analysis of the competitive environment
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