Marketing environment, 2006-2007 / Michael Oldroyd [book]
Material type:
TextPublication details: Amsterdam ; Boston : Elsevier, 2006Notes: Includes bibliographical references and indexDescription: xiii, 345 p. : ill. ; 30 cmISBN: - 9780750680066
- HF 5415 O42M 2006
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415 O42M 2006 (Browse shelf(Opens below)) | Available | B008092 |
Includes bibliographical references and index
1.The nature of the organization and the impact of its environment
2.The micro-environment
3.Analysis of the competitive environment
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